In a significant step towards promoting tourism and expressing solidarity with armed forces and civilians, Bollywood star Huma Qureshi visited Jammu as part of a special initiative launched by the Directorate of Tourism, Jammu. The campaign aims to boost confidence among tourists and revive the region’s vibrant tourism industry through celebrity engagement.
Huma Qureshi was the first celebrity to participate in this initiative, using her platform to amplify messages of peace, resilience, and unity. During her visit, she held a special interaction with members of the Jammu and Katra Hotel and Restaurant Associations. The stakeholders urged her to help showcase the scenic beauty, rich culture, and warm hospitality of Jammu to a wider audience, emphasizing the impact of celebrity endorsements in attracting visitors.
In a heartfelt moment, the actress also visited the family of the late Raj Kumar Thapa, the Additional District Development Commissioner (ADDC) of Rajouri, who lost his life in a recent attack. She paid her respects and extended condolences to the grieving family, honoring his service and sacrifice.
Later in the day, Qureshi participated in a cultural program at the Indo-Pak border in Suchetgarh. The event, filled with traditional performances and a display of patriotic spirit, included emotional interactions with Army and BSF personnel as well as families affected by conflict. The gathering aimed to celebrate the courage of India’s soldiers and the resilience of the people.
Speaking at the event, Huma Qureshi expressed deep appreciation for the people of Jammu and Kashmir and their indomitable spirit. She pledged to encourage more artists and celebrities to visit the Union Territory and experience its unmatched beauty, heritage, and hospitality.
Her visit served not only as a symbol of support but also as a powerful message encouraging national solidarity and a renewed embrace of Jammu and Kashmir as a premier destination for culture, travel, and peace.
In a
significant step towards promoting tourism and expressing solidarity with armed
forces and civilians, Bollywood star Huma Qureshi visited Jammu as part of a
special initiative launched by the Directorate of Tourism, Jammu. The campaign
aims to boost confidence among tourists and revive the region’s vibrant tourism
industry through celebrity engagement. Huma Qureshi
was the first celebrity to participate in this initiative, using her platform
to amplify messages of peace, resilience, and unity. During her visit, she held
a special interaction with members of the Jammu and Katra Hotel and Restaurant
Associations. The stakeholders urged her to help showcase the scenic beauty,
rich culture, and warm hospitality of Jammu to a wider audience, emphasizing
the impact of celebrity endorsements in attracting visitors. In a
heartfelt moment, the actress also visited the family of the late Raj Kumar
Thapa, the Additional District Development Commissioner (ADDC) of Rajouri, who
lost his life in a recent attack. She paid her respects and extended
condolences to the grieving family, honoring his service and sacrifice. Later in the
day, Qureshi participated in a cultural program at the Indo-Pak border in
Suchetgarh. The event, filled with traditional performances and a display of
patriotic spirit, included emotional interactions with Army and BSF personnel
as well as families affected by conflict. The gathering aimed to celebrate the
courage of India’s soldiers and the resilience of the people. Speaking at
the event, Huma Qureshi expressed deep appreciation for the people of Jammu and
Kashmir and their indomitable spirit. She pledged to encourage more artists and
celebrities to visit the Union Territory and experience its unmatched beauty,
heritage, and hospitality. Her visit
served not only as a symbol of support but also as a powerful message
encouraging national solidarity and a renewed embrace of Jammu and Kashmir as a
premier destination for culture, travel, and peace.
