As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. Social media has grown to be one of the primary communication channels on the internet. It has also become an essential component to many businesses in their social media marketing strategies.
News Point has been helping many government ministries in India to develop their social media wings and has provided them a new medium of communication to government ministries other than print and electronic i.e. social media which they were missing on and which successfully created a new base of audience i.e. avid internet users in and out of India who were earlier not much aware and keen on these events due to lack of online promotion. Real time digital coverage has helped our clients tremendously in augmenting reach and increase visibility to a great extent.
News Point TV also provides real time news updates on various social networking sites like Facebook, Twitter, LinkedIn, Google + etc. and hence has a wide reach to internet users across the globe specially students and corporate employees who use internet to gather information and updates while they are at work.