Consumer Affairs Minister Piyush Goyal has said that honesty in marketing products is of utmost importance. Speaking at a function of Market Research Society of India, MRSI in New Delhi yesterday, he urged the industry to adopt new technologies and practical ways to deliver hard but intelligent facts. Mr Goyal was delivering keynote address during the unveiling of the latest figures for the Indian Consumer Research and Insights Industry at Annual Market Research Seminar.
He said that misleading advertisements, violate the rights of consumers and therefore, he stressed that there must be self-regulation and code of ethics which is implemented in the industry for efficient and credible functioning. Talking about the surveys taken by the industry, Mr Goyal said that the entire market research industry in the country has matured significantly in the last few years. He said that the researches conducted provide the Government feedback on what are the concerns and areas to focus upon.